Six months………!!!

Well firstly let me tell you, the article is not about my personal life. And now let me also tell you that half the fun of reading this article hasn’t been lost with that first statement!

It was a sunny April morning when I first stepped into the world of advertising with some dreams and some expectations. My first day at work was different form what I had expected it to be. What attracted me the most was the kind of music that played along in the office, the attitude that people had, the colour of the walls- red. It’s very unusual to what I had imagined it to be. A place I could relax, I could watch a movie, people here were crazy about these sitcoms, oh god it felt like I never left college.

Okay, before you form an opinion about my work culture….we do a lot of work. First impressions don’t really tell you a story; they are like a prelude to the poems. Slowly and steadily I was introduced to the work culture. I was put on a team that was handling some really active brands. These brands never slept. I knew I would never be able to do any of the fun things that I could see around. Anyway as the first week went by I realised that it wasn’t as interesting as it seemed. There was a lot of work that was thrown in my kitty. Nothing that an advertising course had taught me, made sense. As a trainee in the client servicing department we had to first listen to the rage of the clients, then try and get a good creative survive the burnt of the anal clients, and finally wait for artworks in thee studio. Basically get beaten up from the creatives for bombing their ideas, hear the client crib about endlessly on his logo size (as if it was something else that was small and was hampering their personal life!) and then finally the studio. It was strange to be in this business.

In these few months of my survival here I have learnt a lot of things. Firstly I am here because I can communicate better. I am here to understand people. I am here because people can communicate through me. I might be glorifying my mundane job but at the end of the day I feel great to see a bus shelter of my brand, I feel a tingle in my stomach when I see my TVC ( no matter how ridiculous it seemed) and finally I know that because of me a lot of people didn’t end up arguing about something. My client is happy and my creative is happy that its finally over. Wait a minute…what I feel…well its all quite pointless. The brand has to do well at the end of it all…!!!

P.S: while I am writing this I have already been called 4 times…so am leaving the rest of the story to be told when my client goes to sleep again!